Search Engine Optimization Secrets

Search engine optimization is a hard and time consuming job. Hopefully this book will let you learn from the mistakes I have made and allow you to save time and energy. Below are some tools and resources that should help you in this endeavor.

More Resources


One of the secrets of professional SEOs is that you can remember everything. User-agent strings change, best practices get updated and sometimes it is just easier to explain concepts using images. The list below includes the resources I reference the most often.

Beginner's Guide to SEO

Beginner's Guide to SEO

The Beginner’s Guide is the most popular SEO learning resource on the web. More than 1 million users have read or downloaded this beautifully illustrated, value-packed, FREE resource.

Comprehensive SEO Audit Report (Informational Website)

Comprehensive SEO Audit Report (Informational Website)

This is a full length professional SEO report for a website that’s primary purpose is to distribute free information. Use it in combination with the full explanation of the report in SEO Secrets to write your own reports for clients.

Comprehensive SEO Audit Report (E-commerce Website)

Comprehensive SEO Audit Report (E-commerce Website)

This is a full length professional SEO report for a website that’s primary purpose is to sell products online. Use it in combination with the full explanation of the report in SEO Secrets to write your own reports for clients.

Web Developer's SEO Cheat Sheet

Web Developer's SEO Cheatsheet

The mother of all technical SEO cheat sheets. This resource shows practical examples of the most commonly asked about SEO best practices.

15 Minute SEO Audit Checklist

15 Minute Audit

This quick checklist is the process I use when doing initial SEO checks for potential clients. It helps identify easy to fix problems and common mistakes.

SEO Knowledge Center

Learn SEO

The Learn SEO section on Moz is the best place on the Internet to find up-to-date teaching materials to help you learn how to do professional level search engine optimization.

Next Steps


Learn about updates to the book and new SEO information as it is released by keeping up-to-date with Danny Dover.

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