Search Engine Optimization (SEO) Secrets Book - Danny Dover

SEO Secrets

With SEO Secrets, you'll take your Internet marketing skills to the next level as you gain a thorough understanding of SEO techniques such as on-page optimization, off-page optimization, and link building. This book is packed with real-world examples and demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

  • Actionable

  • Procedural

  • Genuinely Useful

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SEO Secrets currently costs $20.89 at most major bookstores.
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For the past two years I have been working on an SEO resource that I hoped would help level the knowledge playing field in the SEO community. I am very excited to share that it is finally available! I wrote an extremely comprehensive book titled SEO Secrets that literally explains everything I know about SEO. All of it. The good, the bad, the embarrassing and the ugly. (The last two being my self-portrait on the back cover.)

Starting today, you can read all of the knowledge, skills and secrets that I learned during my three years at SEOmoz. This includes all of the processes, paperwork and experiences that the team here used while doing SEO consulting for many of the world's top brands. Cue logo marquee! (Disney, Comcast, Microsoft, Yelp, Facebook, Etsy, etc...).

Isn't Sharing ALL of Your SEO Secrets a Little Overzealous?

While at SEOmoz, I was Lead SEO. Today, I work as the Senior SEO Manager at AT&T. Since these are both in-house SEO jobs, I am in the very unique situation that I can tell the world the valuable secrets I had learned about SEO consulting without it negatively affecting my career or my company. This translates to money in the bank for you!


Key SEO Questions Answered In This Book

  • How do SEO professionals do link building?
  • What paperwork do I need to keep myself protected?
  • What metrics should I use for measurement?
  • How do you land your first major SEO client?
  • How much should I charge for SEO services?
  • How do I get speaking gigs?
  • How do I effectively work in large organizations?
  • What are the best practices for on-page and off-page SEO?
  • How do I build my personal SEO brand?
  • And many more!


Can I purchase a Kindle version, iBooks or Nook version?

Yes and no. You can get the Kindle version here. iBook and Nook versions are not available right this second but you can sign up at to be notified as soon as they are out.

Why would you reveal all of your secrets?

Two reasons. I work as a in-house SEO consultant for AT&T now and can give away all of my SEO consultant secrets because I no longer need them. The second reason is I learned most of what I know from the SEO community. Thus, it only seems appropriate to give back.

Can I get the book even if I don’t live in the US?

Yes! The book is available globally.

How much does it cost?

Normally the book costs $34.99 but at you can get it for cheaper.

What size is it?

Weird question but it is 9.2 x 7.4 x 0.9 inches

Paperback or Hardcover


Is this a real book or one of those weird e-books?

This is real-life physical book, just like the ones your parents used to read before they had the Internet to distract them.